Add the exportOptions and customizeData options below to your buttons array group for the excel export.
buttons: [
{
text: 'Download Excel',
extend: 'excel',
title:'',
className: 'btn btn-sm btn-success',
exportOptions: { columns: ':visible' },
extension: '.xlsx',
exportOptions: { orthogonal: 'sort' },
customizeData: function ( data ) {
for (var i=0; i<data.body.length; i++){
for (var j=0; j<data.body[i].length; j++ ){
if (j==2 || j==16 || j==21){ //this line only applies it to 3 specific columns
data.body[i][j] = '\u200C' + data.body[i][j];
}
}
}
}
}